How We Operate at Just Knate
How We Operate at Just Knate
Just Knate exists to help people in real, practical ways without bureaucracy, without red tape, and without waiting for permission.
We operate as a for-profit, mission-led brand so we can move fast, stay independent, and continue helping people in need in real time. This structure allows us to act when opportunities arise and respond to situations as they happen, rather than navigating restrictions that slow things down.
This page is here to clearly explain how we operate and how support is used.
Not a Non-Profit, By Design
Just Knate is not a 501(c)(3) nonprofit organization, and we do not operate as a charity.
This is an intentional choice. Operating as a for-profit brand allows us to remain flexible, make direct purchases, avoid government contracts or grant requirements, and adapt quickly as needs change. Most importantly, it allows the mission to be sustainable long-term so we can continue showing up year after year.
We believe meaningful impact comes from action, consistency, and transparency rather than paperwork or titles.
Buy One, Give One
ALL of our products follow a Buy One, Give One model.
When you purchase an item, one item goes to you, and one identical item is given directly to someone in need. These items are distributed during outreach and community interactions that are often documented through our videos and content, so supporters can see the impact in real life.
Give Both Options
Some people want to support the mission without receiving a product themselves.
For those supporters, we offer Give Both options on select products. When you choose this option, you do not receive a product and two items are instead given directly to people in need.
This option is not a donation. It is a purchase that helps fund tangible, real-world impact through the same products we already distribute.
Voluntary Cash Support
Some supporters choose to help through Cash App, Venmo, or PayPal rather than purchasing merchandise.
Voluntary cash support may be used for direct assistance, emergency needs, supplies, travel, logistics, and production costs that allow us to continue documenting and sharing these stories.
Just Knate is a for-profit business, and any cash support sent through these platforms is not tax-deductible and should not be considered a charitable donation. We are upfront about this so expectations are always clear.
Memberships and Subscriptions
We also offer optional monthly support options for those who want to support the work on a recurring basis.
These include low-cost memberships on YouTube, Instagram, and Facebook, as well as higher-tier memberships and behind-the-scenes content on Patreon. Memberships help support ongoing content creation, production costs, travel, and the ability to consistently document and share the impact being made.
All memberships are optional and designed for supporters who want to be more closely involved in the journey.
Transparency Over Promises
We do not claim tax deductions, and we do not make promises we cannot control.
Instead, we focus on showing the work. Through videos, posts, and updates, we document where products go, who they help, and how support is used whenever possible. Transparency is built through consistency, honesty, and follow-through rather than labels.
Why This Model Works
Operating as a mission-led, for-profit brand allows Just Knate to remain independent, sustainable, and adaptable. This structure allows us to reinvest into better products, expand projects, and continue helping people without relying on grants or outside control.
It keeps the mission strong while allowing the business to grow responsibly and support itself long-term.
The Bottom Line
Every purchase supports real people. Every item given is intentional. Every story shared is real.
Thank you for being part of Team Just Us.
— Just Knate